CAMPAIGN : PRIDE HARDER
Grateful to have been part of this incredible project as Art Director and Content Creator. I genuinely loved both the work and the process — but what made it truly special was seeing our campaign for the Ali Forney Center light up Times Square during Pride Month, June 2025. Supporting such a meaningful cause made every moment worth it.
Pride isn’t always easy. But we still wake up and choose it — every single day. Because it’s not just a movement, it’s a mindset. Pride isn’t a “maybe,” or even a “sometimes.” It’s a constant that connects us to one another — an anchor that answers when we question ourselves. Pride is our badge of honor. Our state of being. Nobody said it was easy. That’s why, now more than ever — we Pride Harder.
The Ali Forney Center X ft in Time Sqaure
Credits (Creative)
Agency : BBDO , Atlanta
Client : The Ali Forney Center
Title : Pride Harder
Chief Creative Officer, Atlanta: Robin Fitzgerald
Creative Director: Mariana Costa
Art Director: Vedita Mirpuri
Copywriter : Hannah Lenkey
Content Designer : Vedita Mirpuri
Motion graphics : Vedita Mirpuri
ROLE
Art direction + Graphic Design + Motion graphics/animation + Social Media