Baseball for all - #ThrowItForward
Throw It Forward,” a new campaign created in partnership with Baseball For All. With women receiving only 4% of sports media coverage, the film—debuting during the World Series—champions keeping girls in the game, because the future of baseball belongs to all.
Girls hear it all the time. “It’s just a phase, she’ll switch to softball soon. A good way to keep her busy until she finds her sport. Enjoy it while you can, but there’s not really a future in it.”
But that’s all set to change in 2026 with the debut of the WPBL (Women’s Pro Baseball League). The league is more than just a milestone—it’s a movement. When we show girls that baseball is more than a pastime, we open the door to futures they may have never imagined.
The WPBL is about creating a path, not just preserving a pastime, and showing the next generation that the game they love can be their future.
To read more on Ad Age: https://lnkd.in/et8cPMkE
Role - Art director + Content desinger + Social Media designer
#ProveThemWrong
Every step forward in women’s baseball exists because of the courage and determination of the girls who came before. Throw It Forward celebrates the power of passing it on — reminding us that progress is a team effort. Every girl’s voice helps advance the game for the next generation.
In this campaign, players share messages of encouragement, advice, and hope — written on baseballs and passed on to others — turning each ball into a symbol of connection, inspiration, and unstoppable momentum for the path ahead.
BASEBALL FOR ALL — 10TH ANNIVERSARY
Nationals are filled with support, excitement, and energy as girls from across the country come together for the love of the game. This year, we’ll capture those genuine moments and collect their stories — sharing the true heart of girls’ baseball with the world.
And since it’s the 10th anniversary of Baseball For All, we’ll bring back the girls from the 2016 spot to create a special social video celebrating how far we’ve come — and how far we’re still going..
OUR EXPERIENCE
Some projects stay with you forever — this is one of them. This wasn’t just work; it was my whole heart. From the first spark of an idea to concepting, art directing, and being on set in Nevada to bring it to life, every step felt deeply special.
The smiles on the girls’ faces, their strength, and the love they carried for the game reminded us why we do what we do. I’m endlessly grateful to my CCO, Robin Fitzgerald, and to my incredible team — none of this would have been possible without you.
When passion meets purpose, it feels like this.
