SANDERSON FARMS
CAMPAIGN: HELP YOUR HOLIDAY
The goal of this campaign was to inspire holiday cooking and share festive recipes that positioned Sanderson Farms Chicken as a key ingredient for seasonal gatherings.
However you celebrate the winter season, Sanderson Farms wants to celebrate with you. And what better way to make your holiday look, smell, and taste delicious than with an easy, affordable whole chicken as your centerpiece?
ROLE
Vedita Mirpuri , Art director + Designer, BBDO, Atlanta
(Under Mike Hanley Group Creative director, BBDO, Atlanta)
WORKED WITH
Mike Hanley, Group Creative Director, BBDO Atlanta.
Alex Somoza, Art director, BBDO Atlanta
Karl Mitchell, Copywriter, BBDO Atlanta
Anna Suncar, Motion graphic designer, BBDO Atlanta
DECEMBER
In December, we elevated our messaging and design to showcase the benefits of chicken in Christmas meals, while leveraging influencer videos to highlight how it brings holiday tablescapes together.
NOVEMBER
In November, we leaned into the Friendsgiving occasion with video ads and interactive quizzes that encouraged audiences to cook a whole chicken instead.
DIGITAL UNITS
We created a range of digital and social ads across Pinterest, Meta, TikTok, and YouTube for both Thanksgiving and Christmas — making the content fun, engaging, and festive, while spotlighting our affordable holiday chicken.
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