SANDERSON FARMS
HELP YOUR HOLIDAY
However you participate in the festivities of of winter, Sanderson Farms wants to celebrate with you. And what better way to help your holiday look, smell, and taste delicious than with an easy and affordable whole chicken as your centerpiece?
GOAL
The campaign’s goal was to provide recipes and holiday cooking inspiration, positioning Sanderson Farms chicken as a key ingredient for festive gatherings.
ROLE
Vedita Mirpuri , Art director + Designer, BBDO, Atlanta
WORKED WITH
Mike Hanley, Group Creative Director, BBDO Atlanta.
Alex Somoza, Art director, BBDO Atlanta
Karl Mitchell, Copywriter, BBDO Atlanta
Anna Suncar, Motion graphic designer, BBDO Atlanta
NOVEMBER
In November, we leaned further into the Friendsgiving occasion with video ads and interactive quizzes that encouraged cooking a whole chicken instead.
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DECEMBER
In December, we boosted messaging and design to show the benefits of chicken in Christmas meals, while using influencer videos to highlight how it brings holiday tablescapes together.
DIGITAL UNITS
We created a variety of digital and social ads across Pinterest, Meta, TikTok, and YouTube for both Thanksgiving and Christmas, making the content fun, engaging, and festive—while highlighting our affordable holiday chicken
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